1.Plan and execute overseas brand advertising campaigns for the company’s AI products, primarily across YouTube, LinkedIn, and other relevant platforms.Research target audiences, overseas markets, and competitors, translating insights into media and creative solutions.
Manage campaign execution, monitoring, optimization, and performance reviews.
2.Contribute to the development of advertising concepts, copy, visuals, and video assets.
3.Collaborate with brand, content, product, design, and external partners to deliver high-quality campaigns.
1.负责公司AI产品的海外品牌广告策划与投放,持续提升品牌影响力。
研究海外市场、目标人群及竞争动态,将用户洞察转化为媒介和创意方案。
2.负责广告项目的执行、监测、优化及复盘,持续改善品牌传播效果。
参与广告创意、文案、视觉及视频素材的策划与制作。
3.协同品牌、内容、产品、设计及外部合作团队,推动项目落地。
任职要求
1.Bachelor’s degree or above, with 3+ years of experience in overseas advertising, media planning, or digital marketing.
2.Familiarity with YouTube, LinkedIn, and other overseas advertising platforms, with hands-on brand campaign experience.
3.Strong market research, audience analysis, and data interpretation skills.
4.Creative and visual design capabilities, with experience producing static or video advertising assets.
5.Interest in and understanding of AI products, with the ability to quickly grasp product value and use cases.
6.Good English proficiency, self-motivation, and cross-functional communication skills.
1.本科及以上学历,3年以上海外广告、媒介策划或数字营销经验。
2.熟悉海外广告平台,有品牌广告实操经验。
3.具备市场分析、用户研究及数据分析能力,能够独立推进广告项目。
4.具备良好的创意和视觉设计能力,有平面或视频素材制作经验。
5.对AI产品及行业有认知和兴趣,能够快速理解产品价值及应用场景。
6.具备良好的英语能力、自驱力和跨团队沟通能力。