1. Marketing Strategy Formulation
Develop the annual overall marketing plan and execution roadmap. Prioritize markets based on growth potential, allocate marketing resources strategically, and deeply integrate company-wide core marketing campaigns with localized market characteristics across regions to adapt to diverse regional market demands.
2. Market Launch Rhythm Coordination
Oversee and coordinate regional markets, align the localized execution rhythm of major product and campaign launches across all markets, and ensure orderly and efficient rollout of global business initiatives.
3. Cross-Regional Marketing Campaign Collaboration
Lead cross-country marketing activities, unify core marketing messaging and tone, coordinate resource allocation, resolve workflow gaps and business conflicts across multi-market rollouts, and drive integrated regional marketing collaboration.
4. Business Partnership & Media Strategy
Formulate regional business development, partnership ecosystem, and media investment strategies. Define partnership priorities across regions, and end-to-end oversee partnership onboarding, media buying, and execution across all markets.
1. 营销策略制定：制定年度市场营销整体规划与执行路线图，结合各市场发展潜力明确优先级，合理分配营销资源，将公司统一核心营销活动与各区域本土化市场特点深度结合，适配不同区域市场需求。
2. 市场上线节奏统筹：统筹协调区域市场，统一对齐各市场重大产品、活动上线的本土化落地执行节奏，保障全球业务上线工作有序、高效推进。
3. 跨区域营销活动协同：统筹区域国家营销活动，统一营销核心传播基调，协调解决多市场推进过程中的资源调配问题、工作衔接矛盾及业务冲突，实现区域营销工作一体化联动。
4. 商务合作与投放策略制定：制定区域市场的商务拓展、合作伙伴合作体系、媒体投放整体策略，明确区域合作伙伴合作优先级，统筹落地各区域合作对接、媒介投放全流程工作。
任职要求
1. 8-10 years of leadership experience in international marketing, with proven experience in building and operating multi-market marketing businesses from scratch.
2. Excellent local market insight and cross-cultural communication capabilities, with in-depth understanding of creator ecology and consumer behavior differences in global markets.
3. Fluent oral and written English for professional work; second foreign language is a plus. Experienced in cross-market and cross-timezone team collaboration and project management.
4. Solid experience in P&L management and budget control, capable of dynamically adjusting global resource allocation according to regional ROI performance.
5. Practical experience in global business expansion of technology or SaaS industries; experience in AI and creator economy industries is preferred.
1. 拥有8-10年全球化市场营销团队管理经验，具备多区域市场市场营销业务从0到1的完整搭建及落地经验。
2. 具备极强的本土化运营思维与跨文化沟通协作能力，深度了解全球不同区域市场的创作者生态体系、用户消费习惯及市场差异化特征。
3. 英语口语及书面表达流利，可作为工作语言熟练使用，掌握第二外语者优先；具备多市场、跨时区团队协作与项目统筹经验。
4. 具备成熟的利润成本核算及预算管理能力，可根据各区域市场投入产出比，动态优化、调整全球营销资源分配方案。
5. 拥有科技行业、软件服务行业全球化市场扩张实战经验；有人工智能行业、内容创作者生态行业从业经验者优先。
