ob Description:
1-Managing the full UA process for a mobile game: Planning and execution of user acquisition campaigns
2-Oversee acquisition marketing campaigns across multiple mobile channels
3-Produce comprehensive UA reporting, analyse ROI and identify new opportunities to support growth.
4-Experiment and analyse campaigns for existing and upcoming projects
5-Running multiple marketing tests and present results to stakeholders with concrete recommendations
6-Use data-driven insights to enhance performance through sub-publisher optimization, customized targeting and segmentation.
7-Develop briefings for new ad creatives and oversee the production of marketing material
8-Manage business relationships with day-to-day communication and reporting
9-Full understanding of UA eco-system, creative research, design, reporting, planning and execution
Qualifications:
1-Bachelor/Masters degree in marketing or equivalent experience
2- 2-4 years of experience managing performance marketing or UA campaigns for games, gaming experience is a plus.
3-Hands-on UA experience with meaningful budget management ($50k+/month) and proven results.4-Management experience is a plus
5-Analytical mindset: Let data guide decisions.
6-Detail-oriented, organized, and highly-motivated
7-Passionate about gaming and media is a plus
8-Ability to use English as working language (or foreign national); able to write ad copy, localize content, and communicate fluently in a global team environment.
