1.Be responsible for daily operation and content publishing of accounts on TikTok, Instagram, Facebook and YouTube Shorts.
2.Develop content calendars aligned with brand schedules to ensure consistent and steady content output across all accounts.
3.Manage assigned platforms or columns end-to-end, including copywriting, asset sorting, content posting and performance tracking.
4.Collaborate with the influencer team to organize influencer and UGC materials for secondary creation and cross-platform distribution.
5.Monitor content metrics such as views, engagement rate, share rate and save rate, identify issues and optimize content timely.
6.Support social media content production for Giveaways, holiday campaigns, product launches and other key marketing events.
7.Assist in building a content asset library, standardized content calendar and SOPs for social media operation.
1.负责TikTok、Instagram、Facebook、YouTube Shorts账号的日常运营与内容发布
2.根据品牌节奏制定内容排期，保证账号持续更新与稳定输出
3.负责分配到的平台或栏目内容运营，包括文案撰写、素材整理、内容发布与效果跟踪
4.配合达人团队运营达人素材与UGC素材，完成二次创作与内容分发
5.跟踪内容数据表现（播放量、互动率、分享率、收藏率），发现问题并及时优化
6.配合活动节点完成Giveaway、节日Campaign、产品发布等社媒内容支持
7.协助建立内容素材库、内容日历及社媒运营SOP
任职要求
1. Young mindset with strong online intuition, long-term follow-up of overseas social media content ecosystem
2. Organized and delivery-oriented, with solid time management and task execution awareness
3. Ambitious and unwilling to only post routine content; interested in content growth and brand operation
4. Familiar with content algorithms and logic of overseas platforms including TikTok and Instagram
5. Able to leverage AI tools to boost content production efficiency for copywriting, image creation and video production
6. Possess basic aesthetic sense, capable of independent simple graphic design and video editing
7. Data-sensitive, able to continuously adjust content strategies based on data feedback
Bonus Qualifications:
1. Prior social media operation experience for overseas DTC brands or independent websites
2. Experience in TikTok account operation and new account incubation
3. Experience in UGC operation and giveaway campaign management
4. Proficient in content creation tools such as Canva, CapCut and Photoshop
5. Familiar with AI tools including ChatGPT, Claude and Midjourney
6. Experience operating overseas communities like Reddit and Discord
7. Basic data analysis capability to interpret backend platform data and content performance metrics
1、年轻，网感强，长期关注海外社交媒体内容生态
2、J人，重交付，有明确的时间管理与任务完成意识
3、有天花板，不满足于单纯发帖，对内容增长和品牌运营有兴趣
4、熟悉TikTok、Instagram等海外平台内容逻辑
5、能使用AI工具提升内容生产效率，包括文案、图片、视频等内容制作
6、有基础审美能力，能独立完成简单内容设计与视频剪辑
7、对数据敏感，能够根据数据反馈持续优化内容方向
加分项：
1、有海外DTC品牌或独立站社媒运营经验
2、有TikTok账号运营或起号经验
3、有UGC运营、Giveaway活动运营经验
4、熟悉Canva、CapCut、Photoshop等内容制作工具
5、熟悉ChatGPT、Claude、Midjourney等AI工具
6、有Reddit、Discord等海外社区运营经验
7、有基础的数据分析能力，会看平台后台数据与内容表现指标
