The company is building a technology brand centered on multimodal large models. Its foundational models and product matrix serve multiple audiences including researchers, developers, enterprises, creators, and end consumers. This role defines the company’s brand architecture, narrative system, and go-to-market execution for key launches, translating technological leadership into sustainable brand assets accurately.
Job Responsibilities：
1. Brand Strategy & Architecture: Own the brand relationship, positioning, and differentiated narrative for the corporate master brand and product lines. Formulate annual brand strategies and milestone roadmaps, and continuously align brand assets with business development rhythms.
2. Annual Campaign & Core Narrative: Lead end-to-end annual brand campaign delivery, covering insight mining, core storytelling and visual direction. Take charge of brand packaging and communication narratives for major product launches and research milestones.
3. Brand Guidelines & Consistency: Establish brand guidelines, tone of voice manuals and visual identity systems. Ensure consistent brand expression across brand, marketing, product, PR and social channels during rapid business expansion.
4. Competitor & Industry Research: Continuously analyze brand strategies and narrative systems of top-tier AI companies and cross-industry benchmarks, delivering actionable differentiated positioning and strategic inputs.
5. Cross-functional Collaboration: Deeply partner with research, product, growth and PR teams. Embed brand narratives into product prioritization and GTM rhythms, enabling brand to drive business growth upfront rather than serving as post-event packaging.
公司正在建设多模态大模型的技术品牌，大模型基座及产品矩阵同时面向研究、开发者、企业、创作者、消费者多条受众。该岗位负责定义公司品牌架构、叙事体系与关键发布的品牌落地，让技术领先被准确翻译成品牌资产。
岗位职责：
1、品牌战略与架构：负责公司主品牌与各产品线的品牌关系、定位坐标、差异化叙事；制定年度品牌策略与里程碑规划，持续校准品牌资产与业务节奏的匹配度。
2、年度 Campaign 与核心叙事：主导年度品牌 campaign 从洞察、叙事到视觉方向的端到端输出；负责重大产品发布与研究里程碑的品牌包装与传播叙事。
3、品牌规范与一致性：建立品牌规范、语调手册、视觉体系，确保品牌、市场、产品、PR、社交各端在快速扩张中保持品牌表达的一致性。
4、竞品与行业研究：持续拆解头部 AI 公司与跨行业标杆的品牌策略与表达体系，形成可落地的差异化判断与策略输入。
5、跨团队协同：与研究、产品、增长、PR 团队深度协同，把品牌叙事嵌入产品优先级与 GTM 节奏，让品牌成为前置驱动力而非事后包装。
任职要求
1. Over 5 years of brand strategy experience with a proven track record of independently leading full-cycle brand definition and upgrade projects for top-tier technology, consumer, or creative brands.
2. Strong narrative building capabilities. Able to independently deliver industry-recognized brand slogans, campaign names and official launch narratives, with solid aesthetic and strategic judgment on language rhythm and communication presentation.
3. Solid technical literacy. Able to understand academic papers and product documents, and extract competitive brand assets from core technical contributions. No coding capability required, but able to communicate equally and professionally with researchers and product leaders.
4. Familiar with AI-powered brand workflows. Capable of leveraging AI tools for competitor research, narrative variant generation and visual concept creation.
5. Bilingual working proficiency in both English and Chinese, with hands-on practical experience in global cultural contexts, aesthetic systems and cross-border communication ecosystems.
1、5 年以上品牌策略相关经验，有至少一次主导顶尖科技、消费或创意类品牌关键定义及升级的完整战绩。
2、具备叙事构建能力，能独立输出被行业引用的品牌口号、campaign name、发布叙事；对语言节奏与传播形状有明确判断标准。
3、具备技术素养，能阅读论文与产品文档，从技术贡献中提炼品牌弹药；不要求能写代码，但要能与研究员、产品负责人平等对话。
4、熟悉 AI 工具驱动的品牌工作流，能使用 AI 做竞品调研、叙事变体生成、视觉概念生成。
5、中英文均为工作语言，对全球的文化语境、审美体系、传播生态有实操经验。
