Job Responsibilities
1、Audience Persona & Copywriting: Refine target audience positioning based on the "Professional Audience Persona Framework" provided by senior experts, and produce precise, professional ad copy.
2、Precise Keyword Building & Selling Point Extraction: Within the "Technical Pain Point–Selling Point Framework" led by senior experts, produce multi-version ad copy, headlines, and hooks for channels such as Meta, Google, and TikTok, covering different audiences, selling points, and campaign objectives to support scaled A/B testing. Track the performance of ad content, collect feedback, and continuously optimize copy and selling point messaging.
3、KOL & Social Media Content Coordination: Handle day-to-day coordination, content planning, and production for KOLs and social media based on the high-standard 3D content templates defined by senior experts; key content is launched only after final technical review by senior experts.
4、AI-Driven Efficiency: Skillfully leverage AI tools to batch-generate, test, and optimize copy, improving production efficiency and hit rate.
岗位职责
1. 人群画像与文案产出：基于资深专家提供的"专业受众画像框架"，细化目标人群定位，产出精准、专业的投放文案。
2. 精准建词与卖点提炼：在资深专家主导的"技术痛点—卖点框架"下，为 Meta、Google、TikTok 等渠道产出多版本广告文案、标题与 hook，覆盖不同受众、卖点与投放目标，支持规模化 A/B 测试。跟踪投放内容表现，收集反馈并持续优化文案与卖点表达。
3. KOL & 社媒内容对接：依据资深专家制定的高标准 3D 内容模板，负责 KOL 与社媒的日常对接、内容策划与产出，重要内容经资深专家技术终审后落地。
4. AI 提效：熟练运用 AI 工具批量生成、测试与优化文案，提升产出效率与命中率。
任职要求
Candidate Requirements
1、3D / Technical Understanding: A solid understanding of and strong interest in 3D, AI generation, and gaming/design products, able to quickly grasp the technical pain point and selling point frameworks produced by senior experts.
2、Copywriting & Content Ability: Excellent Chinese copywriting skills, able to translate technical selling points into compelling marketing messaging; experience in advertising / social media / content marketing is a plus.
3、Execution & Learning Ability: Strong execution, proactive learning, able to deliver efficiently within established frameworks, with disciplined documentation and iteration.
4、English Proficiency: Good English reading and writing skills, able to handle overseas ad copy and KOL/social media communication.
5、Nice-to-Have: Experience in KOL coordination, overseas social media operations, SEM/performance-based advertising, or keyword building.
候选人能力要求
1. 3D / 技术理解力：对 3D、AI 生成、游戏 / 设计类产品有较深认知和浓厚兴趣，能快速理解资深专家输出的技术痛点与卖点框架。
2. 文案与内容能力：具备优秀的中文文案功底，能将技术卖点转化为有吸引力的营销表达；有投放 / 社媒 / 内容营销相关经验者优先。
3. 执行与学习力：执行力强、学习主动，能在既定框架内高效产出，并规范记录、迭代。
4. 英文能力：具备良好的英文读写能力，可处理海外投放文案与 KOL / 社媒沟通。
5. 加分项：有 KOL 对接、海外社媒运营、SEM/信息流投放或建词经验。
